The Complete Event Planner Toolkit
The groundbreaking video training course that reveals the exact steps that will help you pursue your passion and become an event planner; regardless of your experience, education, or background.
Go from Beginner to Pro and
Start Living A Life That You Love!
"I Want To Become An Event Planner, But I Have No Clue Where To Begin!"
Does any of this sound familiar?
* I know I want to become an event planner, but where do I begin?
* How do I become a "certified planner"?
* What if I don't have any experience?
* How do I land a job without any experience?
* How do I start my own event planning company?
* How do I find clients?
* How do I create a portfolio if I haven't planned any events?
* How do I market my company?
* How do I market my event?
* How much should I charge?
* How do I choose a caterer?
* How do I find the right entertainment?
* Who writes the contracts? What needs to be in a contract?
* What if the client cancels after I've already been working on the event?
* How can I choose the best decor within my budget?
* How do I manage the budget for my event?
But Wait! If You Want to Look (and Plan) Like a Professional Planner,
It's Imperative that You Learn What You're Doing!
Let's face it. Nobody likes to look like an amateur. Especially if we expect to get paid for our services; it's imperative to "walk the walk" and "talk the talk" of a professional planner. The last thing you want is for the vendors to know that you are a beginner; because then they have the upper hand. And of course you never want your client to see through you and see that you're just hoping to "fake it til you make it."
But for some reason, the majority of people who decide to become an event planner just assume that there's not that much to learn. After all, you have a creative streak; you've planned a few weddings or small events, so you're all good, right? You can pick out food, you are talented at decor; and the rest can be figured out as you go.
Unfortunately, you can't understand how wrong you are. One mistake with your contracts, or with your venue, or an oversight in your budget, and your success as a planner can be thrown out the window. Your reputation will be ruined, and you will feel so defeated that you might walk away from this incredible career path and give up your dreams forever.
All because you didn't take the time and effort to learn how to properly plan events...even though you want to build an entire career on event planning.
....seems a little ridiculous, doesn't it? The fact that you want to build an entire career in something and yet you think you can just wing it until you get a little more experience.
Once you decide to become an event planner, you are probably filled with excitement and are in a hurry to begin. Maybe you've decided that you absolutely know this is what you are meant to do.
Learn all of this and so much more with the
In order to succeed as an event planner,
you first need to learn everything you can about event planning....
including how to find clients, the business of event planning, and how to plan events.
"Is there Really That Much to Learn?"
In a word....yes. In event planning, a particular saying is more true than perhaps you could ever realize:
You don't know what you don't know
until you know that you didn't know it.
The worst part is, so many beginners think they are fooling everyone around them by acting the part of experienced planner; but sadly the truth is that anyone in the industry can tell within minutes whether you really know what you're talking about. The event planning industry has its own language, and if you don't know this language, you'll stand out as a "newbie" in no time at all.
For example: here's an example of a very typical, every-day sentence that a planner might say:
"Please take these BEOs to the CSM and adjust the guarantees and set for each function. Change the GS from classroom to chevron theater. Then call the DMC and ask for the latest A&D manifest, in alpha and chrono...then ask our CSM what our attrition is at this point. We also need to add lavs and LCD support packages to each breakout room’s AV; and advance the Green Room to ensure it’s set with everything from the talent’s rider."
Additionally, you need to completely understand terms like “RFP” and “attrition” and “guarantee” and “concessions”; and if you don’t know what a Certificate of Insurance is or why you need it, or if you don’t know how to do a site inspection or you don’t know why a bar should never be set at the front of the room or if you don’t know what “flow” is or you don’t know what registration software is or if you don’t know how to set up an event budget grid and if you don’t know what needs to be in a contract between you and your vendors….. then this all might be an indication that you need some training before you try to become a professional event planner!
What's Included In The
Complete Event Planner Toolkit Certificate Course?
If you are serious about becoming an event planner, then the Complete Event Planner Toolkit will help you reach your goals more quickly, more efficiently, and more affordably than any other event planner course available.
The course is a step-by-step guide designed to help you plan any event from beginning to end. By utilizing the information from this course, you can save yourself years of trial-and-error learning and prevent many novice mistakes. Upon completion of this course, you will have a thorough understand of every element that is part of planning an event, how the different elements fit together and where they fall in the planning process.
The course is presented entirely in streaming video format; videos are created using PowerPoint presentations with narrative voice-over instruction. The course also includes dozens of downloadable documents to supplement your learning; documents designed so that you can download, print, and keep them for your future reference.
There are thirty-six modules in nine sections; each module is anywhere from 20-75 minutes long.
Topics that are Covered in the Complete Event Planner Toolkit:
Section One: The First Steps
The most difficult part is often the beginning! In this section you will learn the first steps to take in planning your event. You will learn the preliminary essential terms that every successful event planner must understand; this section includes a downloadable Glossary of Terms. Learn how to create RFPs (what are RFPs and why are they important?), how to do a site inspection, how to create a preliminary budget, and how (and why) you should create a preliminary agenda.
Section Two: Venues
One of the most important decisions you'll make as a planner is where to host your event. Learn how to determine when you need a hotel vs. when you need a venue. Learn what specific things to look for in a venue; how to do a site inspection and why site inspections are necessary. We discuss suggested types of venues for different types of events; including real-life examples of various venues I've used in my events and why.
Section Three: Contracts, Licenses, & Permits
The legal stuff! Contracts are a major part of becoming an event planner, as they are necessary to insure that you, your client, and your event are protected. Learn the basic elements that should be included in contracts, and the different types of contracts you might need. You will receive numerous sample contracts to download and keep. Also, the different types of event insurance that you might need, as well as an explanation of licenses, permits, & permissions and how they apply to your event.
Section Four: Registration
In this section you'll learn the various definitions of "registration" as they apply to event planning; as well as why you need to create a registration process. Review the different registration processes for different events, suggested registration software, and the difference between pre-reg and on-site registration. Discover the types of material or welcome packets you might need for different types of events.
Section Five: Managing Event Space
Setting up the perfect event involves more than just decor. Explore how to work within event space to maximize the attendee experience; including the importance of understanding "flow" and examples of good and bad flow. I use real-life sample diagrams of events where the set-up was not conducive to good flow, and how I changed the set-up to optimize the space. Learn the most fundamental sets that every planner must know. We wrap up this section with an overview of the basics of audio-visual terminology.
Section Six: Food & Beverage
Food & beverage is a major part of any event, and therefore is an important section in this course. Learn how your venue choice will affect your F&B process, as well as special considerations for outdoor events in public spaces. Discover the process of selecting menus and how to work with your venue or caterer. Working around special dietary needs is a vital part of your job; so it's important to learn the terminology that is used with F&B. Finally, learn the different ways in which your hotel, venue, or caterer will charge for F&B to ensure you're maximizing your budget.
Section Seven: Decor
Decor is usually considered one of the most visual, and perhaps FUN, part of event planning! This entire section is made up of visual examples and photos explaining different elements of decor. You will learn how you can use tables, centerpieces, furniture, and lighting to add to your decor, as well as other tips for making the biggest impact with limited budgets.
Section Eight: Working with Vendors, Entertainment, and VIPs
With every event you'll ever plan, you'll be working with vendors, entertainment, and (usually) VIPs. Learn how to select and work with vendors, what contracts are needed for each, and how to schedule load in and strike for your vendors at your event. Discover how to find the right talent for your event; as well as special considerations when working with celebrities, and the importance of riders. Learn how to work with VIPs and why they are important to you.
Section Nine: The Final Steps
All the planning in the world can never predict how your event will go when it's time to go "live"! Explore the often-overlooked steps necessary to successfully manage your event on-site. Understand the importance of staff at your events and how to find and hire staff or volunteers. And finally, learn how to finalize and reconcile your billing; wrapping up with the concept of post-cons and when they might apply to your event.
PLUS, YOU WILL ALSO RECEIVE THESE BONUSES:
Event Planning Checklist: Planners live and die by their "To Do Lists"; but it's challenging to know if you're remembering all of your "to do's." To help get you started, I'm including my own personal itemized checklist that is a compilation of all of the different types of events I've planned; organized in a hypothetical timeline. I've included every possible task to help keep you on track; plus left space for you to personalize your list for each of your events. .
Glossary of Terms: The event planning industry has its own language; and knowing this language is imperative to your success. Throughout the course you will continue to learn new terms and how they apply to planning; but this printable Glossary is a must-have reference and guide for the many times you will come across a term you aren't yet familiar with.
PLUS...For A Limited Time, When You Sign Up For
The Complete Event Planner Toolkit
You Will ALSO Get All Of These Specialty Courses:
Pricing Your Services ($47 value)
Regardless of whether you hope to work for an event planning company, as an independent contractor for companies, or if you hope to start your own event planning business, it is imperative that you understand how to charge for your time. This video course covers the six main methods of charging for your services as an event planner; as well as the factors to consider when determining your rate.
Event Planning Resumes and Beyond ($47 value)
Once you start learning how to plan events, it's time to start looking for work! However, times are competitive and as a beginner, it can be challenging to make your resume stick out. Not only that, but most beginners make some detrimental mistakes on their resumes and cover letters that will guarantee they end up on the "trash pile." This video tells you what those mistakes are, what to do instead, and tips & tricks on getting noticed and landing the interview.
Be Your Own Boss: Starting Your Own Event Planning Business ($97 value)
Many people dream of not only becoming an event planner, but of starting their own event planning business and working for themselves. Even if you don't plan on starting your own business right away, it's probably something you might consider someday. In this course you will learn all of the technicalities of starting a business; including registering your business legally, choosing a business entity or legal structure (LLC, S Corp, C Corp, etc), obtaining federal Tax IDs/EINs, the basics of accounting, and financing a start-up.
Fundraising & Sponsorship ($47 value)
If you dream of combining your love of event planning with a way to give back to the world, you would thrive as a fundraising special event planner. Creating events that help non-profits or other organizations succeed is one of the most rewarding career paths you can take. This course builds upon what you learned in the Planning Events Course and teaches elements specific to planning fundraising events; such as budgeting fundraising events, the importance of sponsorship, managing sponsors, planning on a budget, and raising money at your events.
Corporate Event Planning ($97 value)
If you have a business background or if you have an interest in being an integral part of business success, then you will make a great corporate event planner. A career in corporate event planning can be a lucrative and exciting path; that can also involve travel and incredibly exciting events with large budgets. The elements that are taught in this course can be incredibly useful when planning any event that deals with businesses, VIPs, and holding events at hotels.
PLUS: Your Certificate Of Completion
At the end of the course, there is an online final test; and upon passing the test, you will receive a Certificate of Completion. This certifies to any future potential employer or client that you completed and passed the Complete Event Planner Course.
Of course, as you know I do not believe in saying you are "certified" as that is a misleading trick in the industry; but naturally you want something to show your hard work and dedication that you've put toward your career. The certificate can be framed and displayed in your office as a qualified event planner!
The video class is hosted online, so that you can access it anywhere, at any time, as your schedule allows. You can download a PDF of the slides from the video, so you can reference them in the future.
Sign up using any of the buttons below or simply by clicking here to go to the checkout page. On the checkout page, you will be asked to create an account. This is the information that you will use to sign in to the exclusive Member's Only area, where you can access your video course.
After creating your account, you can pay for the course using the PayPal button. You do not need to have a PayPal account you can use any major credit card.
Enjoy Your Course!
As soon as your payment is confirmed, you will have immediate access to your course. Simply log in, click "play," and enjoy your course! You can watch from any device at any time, as long as you have a high-speed internet connection.
Ready To Begin?
$497 One-Time Fee** Includes EVERYTHING You See On This Page
** no hidden or additional costs **
Only $497 for SIX Event Planning Courses
PLUS Your Certificate of Completion
Click here or on the button below to being your career right now!
In addition, I do offer a 100% 7-day money-back guarantee. This means you can sign up, poke around, and make sure this is for you….. completely risk-free. The only thing you are risking is losing out on an amazing opportunity to make your dream career a reality.
I also use PayPal, which is single most secure and trusted payment processing software in the world. You don't need a PayPal account, just a credit card; but you'll still be protected by PayPal's terms of service.
Here are just a few of the many real-life testimonials about my courses, from people just like you.
"I have to write and tell you that I listened to what you taught in your course, and IT WORKED!!! Thanks to you, I was able to secure a great volunteer position with a local non-profit in my town; and then last week they offered me a full-time, paid position! I literally can never thank you enough; you single-handedly helped me achieve my dream!" ~A.A.
"I would like to thank you from the bottom of my heart. I recently landed a job as an event coordinator at a major university in my home town. I absorbed all of the wisdom you share, and applied it to my life; and it worked just like you said it would! Your help is greatly needed, and all those out there that can't afford to go back to school wholeheartedly appreciate your enthusiasm and unending knowledge. Keep up the great work!" ~Z. G.
"You have been such a great help to me. I really want to pursue event planning as my career, thanks to your advice and all the knowledge you have provided for me, I was able to land an internship with a local Event Management firm; and then my internship turned into a job offer. I started the job four weeks ago...and I am loving it! I am truly grateful once again for your immense help. Thank you, thank you, thank you!"
"Thank you SO MUCH... I finished up my classes over the weekend, and my head is SO FULL right now with so much great information! I love this class and feel so prepared for my interview tomorrow when I take on Director of Events at a local non-profit!" ~K.S.
Frequently Asked Questions
"How Long Does The Course Take To Complete? I'm Worried I Just Don't Have The Time….."
All of my event planning courses are designed for busy people just like you. They are hosted completely online, so you can progress at your own pace, on your own schedule, as your time allows. Once you sign up, you have immediate access to an exclusive Member's Area; this is where you sign in each time you're ready to complete more of the course.
The Complete Event Planner Course consists of just under eighteen hours of total video time; most of the segments are under twenty minutes each, so that you can complete the course in limited time segments. One student completed the course in a record-breaking three days, and had a job just a few weeks later! I've had a number of students land volunteer opportunities, interviews, and even jobs before they've even finished the course. Others take longer; it all depends on you and your schedule. You have lifetime access to the course.
If you gave up one hour of TV (or Facebook, or any other social media) two nights a week, it would only take you a few weeks to complete the course! You could be starting your dream job in less than two months!
"I'll Take It Later, I Can't Afford It Right Now…"
I understand, just as much as anyone, what it's like to have limited funds. However, time for some tough love….how much do you spend eating out or on Starbucks each month? What about those happy hour drinks or the random purchases online? Could you cut out cable or other costs in order to create a new life?
If you add those up in a year, I can imagine you can find enough for this small investment in your future.
If you eat out with friends twice a month and spend an average of $50 (a basic dinner with drinks), then it would only take ten nights over the course of a year to pay for your course!
And this is money that you will make back in your very first event. Although I completely understand what it's like to go through tough financial times, more often than not money is just a deep-seated excuse where fear gets to keep you from pursuing your dreams. It all depends on your priorities.
And, for every day that you put off your future, there's somebody else who decided to take the plunge and is out there getting YOUR clients and planning YOUR events.....
"How Do I Take The Course? Do You Mail Anything To Me?"
In order to keep costs low and to keep it accessible to anyone at any time, I host the course completely online. Once you sign up, you will be immediately taken to an exclusive Member's Area, where you will create a login password. Each time you want to complete more of the course, you simply log in and watch more videos.
I also include dozens of downloadable documents, which you can keep and print out for your future reference.
You can go back at any time to watch the videos again; you will also have the option to pause, rewind, and fast-forward. This gives you the greatest freedom and allows you to work around your schedule. You also have lifetime access to the videos, in case you need a "refresher course" in the future.
"I Don't Live In The U.S; Can I Still Take The Course And Does The Course Still Apply To Me?"
Absolutely! The foundational elements, which is what this event planner course is about, are the same for any event, anywhere in the world. Some of the terms might be slightly different, but otherwise this applies to anyone who wants to plan events in their country!
I have had dozens of students from Canada, the U.K., Australia, New Zealand, the Caribbean, and various countries in Africa.
And, as I mentioned before, I hosted the entire course online so that you can access it from anywhere in the world.
"How Do I Know You're Not A Scam?"
This is a fair question; and a question you should be asking before you spend any money online.
I only take payment through PayPal. Even if you don't have an account, you can pay by credit card through PayPal. PayPal has a policy that protects you if you never receive your product, or if you decide I'm a scammer.
If, on the other hand, you decide that my information is worthless and it's not for you, then I will offer a 100% refund within 7 days.
Hopefully this ensures you that I offer a quality, reliable product and that you are protected.
"I'm Ready! How Do I Sign Up?"
Please click here or on the button below, where you can pay with a credit card using PayPal (you do not need a PayPal account). Once your payment goes through, you will be taken to a secure, "Member's Only" page where you will need to sign in each time you're ready to watch more videos and continue on with your course. You will have immediate access to the documents and all video modules.
Good luck and I am looking forward to helping you begin your career as an event planner!